Artis Royal Zoo comes in colours everywhere

DAWN Amsterdam develops splendid outdoor campaign for Artis Royal Zoo

Thousands of animals, flowers and plants will grow and bloom in Artis Royal Zoo this summer. The result? A sea of colour only nature can offer.

Reason enough for DAWN Amsterdam to share those colours with the outside world.
From flamingo pink to squirrel monkey yellow, hundreds of unique colours and their source are on display in what might be the zoo’s biggest outdoor campaign ever.

Please find the splendid commercial here:


Client: Natura Artis Magistra
Agency: DAWN Amsterdam
Motion design: Paul Postma
Sound design: Rimer Londen
Printed Matter: Samen met Max

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About Dawn

We’re Dawn, the trans­for­mation agency. Culture is changing fast. We help brands to adapt.

‘Don’t make people want stuff, make stuff people want’ has been our mission since the dawn of Dawn, and it continues to keep us sharp today and for the future. We deliver strategy, campaigns, platforms, publishing and new product development in order to accelerate change and transformation. We’re a bunch of highly-motivated and engaged talents. We love to dig deeper, so we can inspire more people and be more relevant. In close collaboration with our partners and clients, we create new arenas through which brands can reach fresh audiences. And we’re always on the hunt for bigger problems to solve, tougher challenges to take on and smarter talent to work with.

Dawn. The beginning of things.